Bringing cinematic storytelling to the world of architecture.
Powerhouse works on international commissions that range from furniture design to architecture, planning and research. Founded on a unique model of collaboration, Powerhouse Company has developed a distinctive attitude towards collaboration with other disciplines as well as other architects.
In preparing to create a new online presence for Powerhouse Company, we were surprised how many architects actually have mundane and uninspiring websites that serve as little more than a storehouse for archival photos – often at very small sizes. These lacklustre online representations hardly do the original works any justice. We wanted it to be category defining!
It was clear that video was key and additionally we looked for ways to enhance the experience and to tell a story. This resulted in an online experience that uses a mix of photography, tailor-made editorial content, animated illustrations and cinematic video to showcase projects.
We feel that if you are going to commission an architect to create your dream property, you should be able to see what they are capable of in as realistic a manner as possible.
Ranging from their quintessential Villa 1 to twin yachts Victoire – featuring some spectacular aerial views, the footage we shot has incredible production values. From this wealth of material, clips were both cut down to illustrate the stories on the website, and edited into short presentations for Vimeo, suitable to be shared across the web.