The Creative Class Season 3

The multi-award-winning first two series of The Creative Class featured the likes of Damon Albarn, Penny Martin, Stefan Sagmeister, Tom Dixon and Nancy Tilbury.

For Series Three, we went with WeTransfer creative director and world-renowned Gilles Peterson to Cuba to sit down with five people shaping the creative landscape of this fascinating and rapidly-changing country.

The Creative Class Cuba: Trailer

00:36

Featuring musician Edgaro Gonzalez, conceptual artist Wilfredo Prieto, music producer Susu Salim, entrepreneur Idania del Río and Ildolidia Ramos; the lead dancer of Raices Profundas.

“The new series of the Creative Class is another way in which Gilles has been able to shine a light on the eclectic range of talents who are shaping Cuba’s contemporary creative landscape.

What is striking in each interview is the fluid combination of past, present and future. Each subject acknowledges Cuba’s unique cultural context but sees the benefits as much as the challenges this has brought.” – Rob Alderson, WeTransfer. 

To complete the series we worked with composer Thomas Williams and artist Rumba Tierna. Thanks to Yoana Grass and her team for supporting on the ground in Cuba.

  • Deliverables

    5 Online Films

  • Kit

    Sony FS7 + Zeiss Mark III Superspeeds

Timeline

  • Pre Production

    Produced & Concept Development

  • Production

    Directed & Filmed

  • Post Production

    Story & Sound

The Creative Class Season 1

Awarded a gold Lovie award for best design and a Red Dot Award for online campaign, The Creative Class is a film series for WeTransfer that explores creative thinking with some of the most innovative practitioners working today.

The Creative Class #1 - Damon Albarn

3:29

The first batch of videos saw Damon Albarn, Stefan Sagmeister, Tom Dixon, Mr.Hare and Fred Deakin talk about their work and how technology is shaping their particular creative disciplines.

We came up with the concept, filmed the interviews and designed and developed the bespoke platform on which they are hosted.

To complete the story we worked with composer Thomas Williams.

thecreativeclass.tv

  • Deliverables / Episodes

    5 x online videos

  • Kit

    DSLR

Timeline

  • Pre Production

    Produced & Concept Development

  • Production

    Directed & Filmed

  • Pre Production

    Story & Sound

The Creative Class Season 2

Season One of The Creative Class explored the influential male voices in the industry. Season two brings you the perspective of leading female voices Olivia Merilahti, Nancy Tilbury, Jill Tarter and Penny Martin who span the vast industries of music, technology, space and fashion.

To complete the story we worked with composer Thomas Williams.

thecreativeclass.tv

The Creative Class #9 - Olivia Merilahti

2:35
  • Deliverables / Episodes

    4 x online videos

  • Kit

    DSLR

Timeline

  • Pre Production

    Produced & Concept Development

  • Production

    Directed & Filmed

  • Post Production

    Story & Sound