Endless Nights

H&M SS17

For the second year running, we have had the pleasure of showcasing the editorial collaboration of ELLE and leading fashion brand H&M through their SS17 fashion film.

This year we followed the duo to Penang Island, Malaysia and explored the heritage area of George Town and its colonial lantern lit backdrops.

Using both Cinema and a Hi8 camcorder, we focused on creating an authentic journey of our two protagonists and their Endless Nights. To marry the mesmerising visuals with an immersive track we worked with composer Sorenious Bonk, the voice of Mari Bailey and words by Present Plus.

Official Festival Selection:

Berlin Fashion Film Festival, Germany, 2018
Bokeh South Africa International Fashion Film Festival, South Africa, 2018



  • Director Joppe Rog
  • Art Director Tanja Russi
  • Producer Romy van den Broeke & Jessica Valsler
  • Director of Photography Joseph Dunn
  • Editor Anna Zavialova
  • Production Assistant Amy Ashton
  • Composer Sorenious Bonk
  • Voice over Mari Bailey
  • Models Sofie Theobald & Mari Bailey
  • Production by Present Plus Film